Proficient at Various Methods of Research
I.
Quantitative Interview
Door to door
Central location test
Mailed questionnaire
CATI*
Online
Survey**
*CATI: Computer Assisted Telephone Interview
**Online Survey: Partnership with major online panel suppliers.
II.
Qualitative
Research
Focus group discussion
In-depth interview
Professional opinion
In-home-visit
III.
Observation
Store check
Mystery shopper
Pedestrian / traffic
count
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