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Founded in 1985 · Formerly Burke Taiwan · Taiwan Research Partner

40 Years of Research Depth,from Fieldwork toAI-enhanced Insight.

Founded in 1985 as the Taiwan branch of Burke Market Research, BIGC integrates qualitative and quantitative research, fieldwork, data validation, statistical interpretation and AI-assisted workflows—turning four decades of experience into practical decision insight.

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About BIGC

Decades of research experience behind every market decision.

Founded in 1985 as the Taiwan branch of Burke Market Research, BIGC has deep roots in the Taiwan market and provides qualitative research, quantitative surveys, fieldwork, data processing and strategic analysis.

We look beyond project scale. Every record must pass validation, every result must withstand interpretation, and every finding must support a decision our clients can use.

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Market research experience

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Research projects completed

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Data records accumulated

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Data entry and logic validation

QUALITATIVE RESEARCH·QUANTITATIVE SURVEY·FIELDWORK·DATA QUALITY·AI-ASSISTED WORKFLOW·INSIGHT SYNTHESIS·
About BIGC

Not just statistics, but strategic judgement.

Founded in 1985, BIGC was formerly the Taiwan branch of Burke Market Research. We provide consumer research, market intelligence, product and service testing, and public opinion research in Taiwan.

Our core work is translating business questions into executable research methods, then developing practical strategic recommendations through fieldwork, statistical inference, data validation and researcher interpretation.

Integrated market research, fieldwork, data validation and analysis

Tailor-made research design

Research frameworks designed around each business question.

Qualitative + quantitative

Depth and measurement integrated into one evidence base.

Fieldwork management

Recruitment, interviewing, supervision and field quality.

BIGC Research PrincipleNot Just Statistics,
But Also Strategies.

Statistical inference

Validated data transformed into defensible conclusions.

Insight analysis

Evidence translated into practical strategic recommendations.

Research Flow / Services

From process to service, complete research solutions.

Every stage must support the conclusion: research questions, method design, field evidence, quality control, statistical interpretation and strategic recommendations must form one coherent process.

Client need

Clarify the business question, research purpose and intended decision.

Custom method

Design the sample, instruments and execution process around the question.

Fieldwork

Manage recruitment, interviewing, supervision and field quality.

Inference

Validate the data and perform statistical analysis and cross-checks.

Strategy

Integrate evidence and market context into actionable recommendations.

Marketing research

Product / service test

Satisfaction study

Public opinion

Qualitative

Quantitative

Data processing

AI-assisted workflow

AI & Method

AI raises standards, not shortcuts.

BIGC does not use AI to replace research. We use it to make research operations more reviewable, traceable and verifiable.

Method firstDefine questions, samples and standards before tools.
Field groundedReal respondents and field context remain core.
Human + AIAI improves sorting and detection; researchers keep interpretation.
Facility

Research facility in central Taipei.

BIGC’s office on Ren’ai Road supports group discussions, observation, interpretation, recording and live streaming.

One-way mirrorFull-size one-way mirrors.
Interpretation controlInterpretation and audio control.
HD recordingRecording and live streaming.
BIGC focus group room and one-way mirror observation area
Experience

Research experience across diverse industries.

We adapt recruitment, interviewing, quality checks and analysis to each industry context.

Fast-moving consumer goodsFMCGBrand strategy, product and packaging tests, advertising effectiveness and consumer behaviour.
FinanceFinancial servicesCustomer satisfaction, brand research, concept testing, channel and service experience.
RetailRetail & channelsChannel studies, shopping behaviour, consumer insight, service experience and satisfaction.
Healthcare & chemicalsPharmaPharmaceutical surveys, physician and patient research, launch tracking and market assessment.
AutomotiveAutomobile & motorcycleBrand image, product testing, customer satisfaction, purchase behaviour and market trends.
Information & communicationsIT / TelecomUser behaviour, service experience, product concept testing, market trends and satisfaction.
Media & public relationsMedia / PRMedia behaviour, advertising effectiveness, public issues, brand presence and reputation.
Government & public opinionPublic sectorPublic opinion polling, policy evaluation, social issues and public-service satisfaction.
Quality Control

Quality is managed from research design onward.

Training, pilots, supervision, callbacks, data entry, logic checks and researcher review form the quality process.

Interviewer training & pilotsAlign question meaning, workflow and sample criteria before fieldwork begins.
Telephone callbacksVerify respondent status, eligibility and data credibility.
Data validationCheck data entry, field completeness and logical consistency.
Researcher reviewOur research team interprets the evidence and develops recommendations.
20%Accompanied validationTrack fieldwork authenticity and consistency with the required process.
30%Telephone callbacksConfirm respondent status, interview content and sample eligibility.
100%Data validationReview data entry, logic and contradictory responses.
1 TeamResearcher reviewOur research team turns evidence into actionable recommendations.
Contact

Turn data into usable market judgement with BIGC.

If you are planning consumer or brand research, product testing, public opinion research, or a more rigorous application of AI in your research workflow, we welcome the opportunity to discuss your needs.

CompanyBIGC Market Research Consultants Co., Ltd.
Address3F, No. 29-2, Sec. 4, Ren’ai Rd., Da’an Dist., Taipei City 106, Taiwan
Telephone+886 2 2773-0688
Websitewww.bigc.com.tw